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CooperativeHealth Advertising Policy

At Cooperative Health, we aim to provide you with the most up to date, accurate, and reliable health information online. To enable this, we accept advertising on our site(s) and sell products through our sites. The purpose of this advertising policy is to help you easily differentiate between advertising and independent, editorial content on our sites.

CooperativeHealth sites do not endorse products, services or companies

CooperativeHealth does not evaluate the products and services advertised on this site. The fact that certain products and services are advertised on our site is not an endorsement of those products and services by CooperativeHealth.

We have also developed certain guidelines on how we label advertising so that you will know and be able to differentiate between an advertisement and what is editorial content. We use clear language and clear visual cues to distinguish advertising from editorial content.

Identification of Advertisements on Site

“Advertisement” is used to label the most common form of advertising displayed on our site. The content of this form of advertising is controlled by the advertiser. Ads are labeled with the word “Advertisement” adjacent to or within the advertisement.

If you click on an advertisement, it will usually link to a site that is operated by the advertiser. We have no control over the advertiser’s site or the policies on that site. You should familiarize yourself with the terms of use, privacy policies, or other policies applicable to those sites before using them.

In the case of advertisements served by third party ad servers, these ads are clearly distinguishable by terms such as “Ads Provided by Google”.

CooperativeHealth does not accept certain kinds of advertisements

To help ensure that the advertising on our site is consistent with our mission of helping you to live your best, we have adopted certain limitations on the types of advertising that we accept.

Advertisers are prohibited from placing any advertising that:

  • Contains false, deceptive, or misleading claims
  • Promotes products that are illegal or whose distribution would violate the law
  • Promotes the sale of fireworks, firearms, ammunition, or weapons designed to inflict serious bodily harm
  • Promotes betting or gambling
  • Promotes pornography

We also do not accept advertising that promotes alcohol or tobacco products. However, we may accept promotions for educational campaigns such as smoking cessation and responsible drinking messages that are consistent with genuine efforts to educate consumers.

Sponsored Editorial Content

This site may publish special sections on certain health and lifestyle topics. Advertisers may fund areas that contain independent, editorial content from this site. Other content on this site may be provided by or on behalf of an advertiser. To help clearly differentiate the involvement of third party advertisers, these sections will be labeled as provided below to indicate whether the content has been provided, influenced, or funded by an advertiser. CooperativeHealth also includes a link on these pages to provide more details regarding an advertiser’s involvement with the content.

A. Funded Editorial Content

This site may publish special sections that contain content created or selected by the CooperativeHealth editorial team and funded by an advertising sponsor. The content is subject to CooperativeHealth’s editorial standards for accuracy, objectivity, and balance. The sponsor does not edit or influence the content but may suggest the general topic area.

These sections will typically be labeled “Sponsored by” an advertiser at the top of the page to indicate that an advertiser has paid for association with the article or service on the page, but the content or service is not editorially controlled or influenced by the advertiser. Sometimes we may also label these pages as Brought to You by”, “Made Possible by”, or “Support Provided by” the advertiser.

These special sections may also include advertisements on the page from the advertiser that will be labeled as indicated in the “Advertisements” section above.

B. Content Provided by an Advertiser

This site may publish special sections that are created by or on behalf of an advertising sponsor and were not reviewed by the Everyday Health editorial team.

These sections will typically be labeled “Provided by” or “From Our Sponsor” at the top of the page to identify that they contain content that is created or influenced by advertisers for the purpose of promoting a product or service.

A page of the site that includes both editorial content and content that was created by or on behalf of the sponsor will typically be labeled “Includes Sponsored Content” or “Includes Content Sponsored by an Advertiser”. In addition to the labeling at the top of the page, the sponsored content itself will be labeled to show that the sponsor is the source (e.g. “Sponsored by” or “Provided by”).

We will post updates here

We may revise this policy periodically. If we make changes to this policy, we will post the updated policy here.

Created: December 10, 2010

Site last updated 29 July, 2014

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